TikTok Influencer Marketing: Key Factors To Consider When Choosing An Influencer For Your Business

TikTok Influencer Marketing: Key Factors To Consider When Choosing An Influencer For Your Business
TikTok Influencer Marketing: Key Factors To Consider When Choosing An Influencer For Your Business

With global users of roughly 1.6 billion people, there’s no denying that TikTok is currently one of the most popular social media platforms out there today. If you’re the type that prefers taking advantage of digital marketing to improve your brand’s awareness and sales, TikTok is certainly a good platform worth milking today.

But before you start using TikTok influencer marketing, below are some burning questions you many need to understand:

  • Is TikTok marketing ideal for your business?
  • What are the benefits of using TikTok to market your business?
  • What are the key factors to consider when choosing a reliable TikTok influencer?

As you read on, you’ll find all you should know about these TikTok influencer marketing related questions.

Is TikTok influencer marketing ideal for your business?

The answer to this question depends, to a very large extent, on your type of target audience. To better understand why, let’s quickly check some recent statistics of users on TikTok:

  • As earlier mentioned, TikTok has roughly 1.6 billion users globally. Out of these people, however, only 1.2 billion users are active every month.
  • Furthermore, the breakdown of TikTok usage reveals that only 11% of the total active users are adults (50 years and older). 20.3% of the users are between 40 to 49 years old, 21.7% of the users are 30-39 years, 22.4% of the users are 20-29 years old, while those between the ages of 10 – 19 make up 25% of the monthly active users.

Looking at these stats, it’s safe to say that the majority of TikTok users are Gen Z. That said, here’s a quick question; is Gen Z the target customers for your business? If yes, then going for TikTok influencer marketing will certainly help your business in many ways.

Here are some benefits of TikTok marketing for businesses

Adding TikTok influencer marketing to your existing marketing campaign can help you in several different ways, including the following:

  • First, this marketing option can always help to increase your brand awareness. It’s pretty simple; this marketing campaign will help increase your followers. As you engage these followers with relevant content regarding your business, you’ll achieve increased brand visibility – this is crucial to generate leads.


  • TikTok influencer marketingcan also help get your products or services to as many people as possible. TikTok influencers are users with a large number of followers. The more these users advertise and post your products, the more that can influence their followers to patronize and buy what you sell – this simply means more sales for your business.


  • That’s not all; TikTok marketing with influencers can help you better understand what your target audience want and don’t want about your services or products. This can help you improve your products or services for better sales results.


Key factors to consider when choosing a reliable TikTok influencer

Are you looking to find a TikTok influencer to promote your brand? If yes, we advise that you factor in the following things before choosing the ideal person:


  • First, you need to keep “authenticity” in mind when selecting the right influencer. What this means is that the right TikTok influencer for your brand promotion should be someone whose message fits the type of products you sell.


  • Is the influencer trusted enough by their followers with your products? Trustworthiness also matters when finding an influencer to promote your brand. Customers rate authenticity very high when it comes to buying products or services. As such, by choosing a trustworthy influencer, you’ll be able to enhance your brand’s credibility.


  • Two other factors worth considering when you’re looking to find a TikTok influenceris the “number of followers” and “engagement rate”. You need an influencer with a larger number of followers and engagement rate to attract more potential buyers to your brand.


  • Researching and understanding your target customers also matter before choosing an influencer. By knowing your target audience, you can easily choose an influencer with followers that are more interested in your type of products or services.

Do you need help finding the right TikTok influencer today? If yes, we recommend that you try Pictelate today. You can visit the official website to better understand how Pictelate’s TikTok influencer marketing services work.

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